The Curriculum Lab

with Joanna Lindenbaum

Create signature coursework, transformational exercises, and potent content that allow your programs, products and events (online or off!) to make powerful impact on your clients!

Welcome to The

Foundation of Your Thought Leadership 

The ability to stand out and create incredible, life-changing results for your clients lies in the power of your curriculum.

Curriculum can make or break your retreat, workshop, circle or online class. You don’t want good enough curriculum. You want a masterful curriculum.

The difference between good enough and masterful?

A good curriculum is nice enough, but it doesn’t fully penetrate the minds, hearts, bodies and souls of your clients, and it doesn’t yield results that they will remember forever.

With good enough curriculum, even if your participants feel excited during class time, like they quote unquote “got” what they needed, they actually won’t fully follow through with your content in order to create true long lasting results.

With good enough curriculum, your content sounds & feels like everyone else’s. 

You could be mistaken for any one of the thousands of coaches or healers in the industry. 

But... A masterful curriculum literally has the power to move your audience to results that leave them amazed and so grateful. 

Masterful curriculum is absolutely necessary to be effective on every level of learning and processing: mind, body, heart and soul. It helps you stand out from the sea of teachers that are selling courses out there.

And it highlights YOU as being on the cutting edge, and your work as unique and noteworthy.  

So that you are seen as experienced, as wise, as knowledgeable and as someone who has the ability to create transformational experiences for those she serves.

 I believe that you are here because you are ready to leap into your next evolution as thought leader...

And level up your curriculum so that your audiences never forget it.

For you, and more importantly, for those you serve.   

If you are reading this, I know that you’re already a brilliant teacher, healer, coach, or mentor. 

(I’m so glad you found your way here!)

And you’re here to make a decision about how to evolve as a leader and as a business owner.  You could keep doing things the way that you’re doing them (or how you've done them pre-pandemic when there were less challenges to contend with)…  

But you dream of the day when the content you share is uniquely yours (i.e. – it doesn’t even have a chance of being confused with the work of your mentors or anyone else), and it goes really deep to create amazing outcomes for your participants.  

  • You are done with feeling like the courses you teach don’t go nearly as deep or or transformational or are as effective as you know they could be.  
  • ​You are done with wishing your group participants could experience the magic your private clients receive.  
  • You are done with always having to enroll new clients because old clients don’t continue with you.  

Or maybe you’re done with simply dreaming that one day you’ll teach a course, but keep... not creating the content... 

Because it feels so hard, overwhelming and confusing.

And honestly, it simply feels easier to keep doing what you're doing. (Totally understandable!)

You are ready...

For your soul-connected work to impact people you don’t even know, nor have ever met. 

And to create an actual transformational business that doesn’t require your 1:1 presence to truly change the lives of the souls you serve. 

The thing that allows you to create all this?

Curriculum that gets results.

Not just any curriculum that you haphazardly put together or hope will be effective.  

I’m talking about using your curriculum to express the culmination of your all of your experience, wisdom, teaching and creative expression that has brought you to this moment.

Curriculum with true substance.

I’m talking about knowing how to craft your content so it doesn’t fall flat or leave people confused or stuck…  
About not staying surface level, but going really deep with your participants…  

About understanding how to develop an outline that takes your clients on a sacred journey to real and lasting transformation…  

About developing exercises that truly CHANGE your participants on a cellular level. 

I’m talking about your Thought Leadership.

I’m talking about creating a body of work that is unique and distinctly yours.  

Yes. You.  

  • This is your invitation to create distinctive and cutting-edge content that deeply transforms & influences your participants on all levels.
  • ​This is your invitation to create classes and courses that keep participants engaged and excited.  
  • ​This is your invitation to have your content stand out and be known as exceptional

And when you have your body of work captured in this way, there are infinite ways to re-purpose it to reach those you are here to serve… 

Your curriculum can:  Become a virtual program, and teach your work, on your behalf, to students all over the world.

But more importantly…

When you’ve created a stellar curriculum that you love… You literally become a different person.

You gain confidence. You can stand powerfully in the knowing that your work rocks. 

It has gravitas. And it’s changing people’s lives on a deep level.  

This is the mark of a true transformational teacher.

Marketing becomes easier. Sales become easier. And delivering outstanding results for your clients happens over & over & over again. 

Referrals to you become routine and clients re-sign over and over again. Having excellent curriculum is the core foundational element of claiming your space as a thought leader, and of building your reputation as a teacher who provides the highest quality service.

And the Curriculum Lab is going to support you to do just that.

This is not your run-of-the-mill “Create Your Course” course. I don’t think that more of the same is what is required, especially when it comes to transformational content and curriculum. If your work was clay, we’d be starting with a block. If your work was a painting, we’d be starting with a blank canvas.  

This is about creating your work as if it were ART. This is an exercise in creativity to give a unique voice and experience to your work, so that it leaves a mark on every soul it touches.  

That’s how we roll around here. We go deep. Or we don’t go.

"I’ve worked with MANY of the “top coaches” in the industry and none have compared to Joanna... Joanna has the ability to masterfully co-create business strategies that yield results, while also being soul-aligned."

— Lexi D'Angelo
"I am forever grateful for Joanna's wisdom and her coaching mastery. She's definitely the best of the best!"

— Christine Dyan,
"Being a participant in Joanna Lindenbaum’s Curriculum Lab was a game changer for me... I highly recommend the Curriculum Lab if you are looking to deepen, transform and rise 100% fully in your work, and raise the bar in sharing your gifts with the world."

— Brooks Haislip,

Over the course of our 8 get-it-done-as you-learn weeks together...

 You will learn how to create the most transformational exercises possible and craft a full curriculum based on your unique leadership.

Here's what you’ll receive: 

Unit one

Mine Your Thought Leadership to Create Unique & Highly Effective Content

When your curriculum lacks intention and flow, your students can’t connect to the work. They end up feeling overwhelmed and dissatisfied. They may have a ‘nice’ experience. But we want to create a transformative experience.  

We’ll unpack the core elements of your thought leadership and create the framework that allows your work to stand out, and your students to experience learning through arcs, pacing, crescendos and culmination. This will create the core teachings and content flow of your curriculum.  

You will:  

  • Learn all 5 Content Elements you MUST include to make your Curriculum potent and effective (without these, your classes generally fall flat)
  • ​Understand how to take your complex content and simplify it in a way that retains its depth but doesn’t confuse
  • ​Uncover your unique Thought Leadership so that your work stands out (& so that you don’t fall into the trap of teaching content that is “in the ballpark” but not totally aligned)
  • ​Learn how to create teaching topics that go beyond sounding nice on paper but truly change your clients’ lives
  • ​Learn the difference between a linear Hero's journey and a cyclical Hero's journey and how to incorporate both into your curriculum

Unit TWO

Create Exercises that Go Deeper for Massive Transformations

Clients are done with content that doesn’t go deep. They’re sick of the “Step-by-Step” methods to ANYTHING. They’ve figured out that “Step-by-Step” doesn’t really yield results if it’s not paired with real inner work.  

Yet most teachers – without intending to – keep their content on the surface level. You think you’re doing deep inner work when really you’re just getting started. We will cover how to create masterful curriculum that gives power back to your participants, leaving them to discover their own insights, breakthroughs and self-awareness.  

You will learn:  

  • How to craft curriculum exercises that are simple, yet massively transformative
  • ​How to put together experiential exercise sequences to deepen the experience for your participants
  • ​How to replicate the power of your intimate 1:1 work into your group and coursework
  • ​How to catalyze breakthroughs via your content and your content delivery


Craft Curriculum Anchors so that Clients Don’t Check Out

Some of the worst things that can happen when you’re teaching is for your participants to get bored, check out, get confused, or get pissed off at what you’re teaching.  

It’s important that your content engages and captivates your students from beginning to end, and that they see & truly believe it’s relevant to their lives and will make a difference. It’s also important to know how to support your students in their inevitable resistance to change.  

We’ll build in the core components of your thought leadership that keep your students connected to the work to completion.

You will:

  • Craft a powerful opening assessment to build energetic & emotional investment and attention on the work
  • ​Create exercises to re-activate and captivate your audiences from the get-go
  • ​Learn how to get participants excited and engaged with every class
  • ​Develop exercises to transform resistance to your content and teaching so that your students are fully open and ready to receive (if you are truly teaching your Thought Leadership, it is cutting edge, and there will be resistance to work through)


Learn the Art of Curriculum Alchemy for More Client Breakthroughs

Most of the content out there reaches people on one plane… the conscious intellectual plane, where it is easily discarded by the more powerful forces at play… the heart, the body, the subconscious, and the emotions.  

When your curriculum is set up to reach ONLY one level of processing and learning, it doesn’t do the job of transforming your clients on ALL levels of processing and learning. It lacks lasting power. It fleetingly speaks to the mind without fully creating new patterns in the entire participant….and new patterns are what create the results your clients desperately long for.  

One-dimensional curriculum is good. Multi-dimensional curriculum is masterful and memorable. And in our last week together you’ll put the finishing touches on your curriculum to make it stand out and create client results in Technicolor.

You will:  

  • Learn how to activate all 4 Levels of Learning and Processing - the Mental Level, the Emotional Level, the Spirit Level and the Body Level
  • ​Infuse your curriculum with exercises and practices to reach students with different learning styles
  • ​Balance the types of curriculum exercises you use to connect to their emotional range as they go through your work
  • ​Weave the entire experience of your curriculum into a cohesive whole that packs breakthrough after breakthrough after breakthrough for your participants
“Clarity. Inspiration. Confidence. These are just a few of the gems I received from participating in Joanna’s Curriculum Lab program.”

— Brooke Hofsess,
“Joanna's clear guidance...allowed me to take my clients through a powerful and life-changing healing process in an online format, something I had never thought possible!”

— Diana Beaulieu,
“My private clients are achieving clarity faster than before. This program was one of the best I’ve experienced in the last few years.”

— Wendy Sabin,

Your Bonuses

BONUs one

FREE Access to the 3-day event: 
The Art of Client Transformation

VALUE : $297

A 3-Day Virtual Event to Create Deeper Breakthroughs, Lasting Transformation & Turn Your Clients into Raving Fans. Creating Real Change with our clients requires Real Leadership. 

Skills. Practice. Experience. Confidence. And a willingness to journey through the Shadows.

Being a transformational practitioner is an honor… and a responsibility. 

The Art of Client Transformation is a 3-DAY Immersion for Practitioners who are called to do the deepest level work of human change and transformation. 

This Retreat is an Intimate, Experiential EXPERIENCE where you won’t just learn with your “mind” - you’ll learn and transform with your heart and somatically, with your body. Massive a-has will bring you to tears. Heart-Opening Breakthroughs will help realign your entire perspective.

Transformation will be palpable in each and every moment

This training event in the Art of Client Transformation that will activate you to:

  • Go deeper than you’ve ever gone in your work with clients (deeper than 99% of other practitioners)
  • ​​Have way more confidence and wherewithal to be bolder, more authentic, and more effective in your marketing
  • ​Connect way more deeply to yourself, to the gold hidden inside your shadows, to your brilliance and your potential

** Important Note: This even will take place in January 2022. We will ask you for a small RSVP deposit to hold your space for this event. Capacity is limited so that all attendees can get feedback, attention and time for questions. This $37 deposit will be refunded to you on the first day of the live event! 


Three Powerful 'Get It Done' Implementation Sessions

VALUE : Priceless

This is not a "learn about" curriculum program. This is a container for you to complete your curriculum. In real time. 

And so to support you in your focused weekly homework assignments, you'll have access to THREE 90-minute Implementation Sessions, where you'll come be with your community and a member of my team to work on your curriculum, in real-time, with real feedback from our team. 

We will answer every question. We leave no stone unturned. 

Your Get It Done sessions activate your creativity, your intuition, your insight and your wisdom.

You'll overcome the procrastinator within, and protect yourself against any subconscious resistance to creating your POWERFUL CURRICULUM...and to do so with flow & ease.


Journaling Questions & Sequences for Breakthrough Exercises

VALUE : $297

Journaling Questions and Sequences, when done masterfully, can activate and bring forward wells of wisdom, clarity and insight from your participants. It allows your students and clients to go deeper into their awareness, creating breakthroughs that wouldn’t be accessible otherwise. 

Journaling can take a great curriculum and add layers of depth and gravitas to make it a phenomenal curriculum. You will be blown away at what comes through your participants when you master this skill!

In this Bonus, you will: 

  • Unlock the power of group journaling exercises
  • ​Learn how to quickly craft journaling sequences that create breakthroughs
  • ​Learn how to use journaling sequences that create accountability and motivation to action
  • ​Understand the mechanics of potent journaling sequences
  • ​Activate a deeper level of your own journaling for transformation practice


Facilitate Like a MASTER Online!

VALUE : $297

Once you create your amazing Curriculum, you’ll be ready to level up your online facilitation skills so that you fully bring alive all the content you’re sharing. I don’t want to leave you hanging with this one, so I’ve added a Masterclass on how to facilitate & lead online circles and workshops.  

Online facilitation skills are different than in-person skills, and in some ways trickier. You’re not face to face in the room together, so you really need to know how to go deep and engage powerfully so that you don’t lose your clients’ interest.  

In this Bonus, you will: 

  • Learn how to create powerful online containers that support participants to be vulnerable and go deep
  • ​Understand what it takes to hold participants accountable to forward action....even if you've got 100s in your program
  • ​Master the art of creating intimacy online
  • ​Learn how to work with participants to elicit powerful shares that deeply impact everyone present
  • ​Learn the philosophical differences between workshops, masterminds, retreats and courses...and how to leverage the power & format of each for potent client results

PLUS: You'll also receive an additional bonus recorded Moon Circles and Experiential Ceremony, and you’ll have the opportunity to not only experience these very sacred experiences, but then I'll systematically all the ways I led and facilitated them so that you are fully armed with online facilitating skills that go beyond the actual content you teach.

Your Invitation